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US ENTRY STRATEGY
DE-RISKING YOUR US ENTRY
International expansion is an exciting step in your growth but can be very costly, both financially and with your time. The US has been identified as the main target market for the majority of our founders.
Working with our partner Exit Velocity, we have designed three key workshops to help de-risk and accelerate your growth and success into the US.
Each of the interactive sessions is designed to give you practical tools to speed up your entry into the US and demystify common myths and challenges. Led by Silicon Valley experts, the workshops will give you honest advice to ensure you can compete and thrive in this new and fast moving market.
Format:
There are three workshops available and each workshop group will be populated with up to 15 founders/c-suite leaders.
Go-To-Market Workshop
Any tech founder/CEO or C-Suite who is either exploring the US as a new market, has customers or talent in the US and looking for further support
Session 1
- US Landscape/Entering the US Market
- Go to Market: First Customer’s to PMF
- Buyer Personas and Value Prop
Session 2
- Lead Gen Foundations
- Outbound Lead Gen Part 1
- Outbound Lead Gen Part 2
Session 3
- High Level Marketing Plan
- Building a Brand
- Inbound Marketing Foundations
Session 4
- Sales Process/playbook
- Customer Success Process
- Sales Pitch Deck and Pitch 101
Sales & Marketing Workshop
Any tech founder/CEO or C-Suite/Leader in functions such as business development, marketing or growth.
Session 1
- US Landscape/Entering the US Market
- Go to Market: First Customer’s to PMF
- Buyer Personas and Value Prop
Session 2
- Lead Gen Foundations
- Outbound Lead Gen Part 1
- Outbound Lead Gen Part 2
Session 3
- High Level Marketing Plan
- Building a Brand
- Inbound Marketing Foundations
Session 4
- Sales Process/playbook
- Customer Success Process
- Sales Pitch Deck and Pitch 101
Fundraising Workshop
Any tech founder/CEO or C-Suite/Leader responsible for fundraising in the US.
Session 1
- Investment 101
- High Level Overview of Capital Raising Process
- Dispelling the Myths
- Pitch Time
Session 2
- Positioning for a Capital Raising
- Pitching to US Investors
- Running an Effective Campaign
Session 3
- Fireside Chat with VCs
- Fireside Chat with Lawyers/Bankers
- Pitch Time
Course details
Start date: February 2022
Duration: 12 hours per workshop, split into 2-3 hour sessions over 4 days
Location: online
Cost: £4000 + VAT per workshop
(+£500 for every additional attendee)
Why join?
- In-depth exploration of the most pressing issues you are going to face
- Teaching and discussion with leaders with scaling experience
- Time to focus on your own experience gaps in each area
- Practical tools to build your US growth strategy
- Fast track your knowledge of key elements of US expansion
Frequently Asked Questions
How do I pay?
Register using this form and a member of our team will be in touch to take payment.
When is the deadline for signing up?
Please register you interest now to be considered for our February 2022 cohort.
Where are the workshops held?
The workshops are online.
Do I have to prepare anything in advance of the course?
Yes, you will be asked to complete a short survey before joining the course so we can tailor the course to your needs.
After signing up, when will I receive course information?
As soon as you sign up to the course you will receive the course calendar and a list of key events so you can plan ahead. Course materials will be shared one week before the course start date.
What equipment do I need?
Computer/ laptop/ mobile device and good internet connection.