The Fintech Pledge sets globally leading standards for the establishment of partnerships between the UK’s largest financial institutions and fintech firms.

The Fintech Pledge is an initiative from the Fintech Delivery Panel, delivered by its onboarding working group. 

The 5 principles of the pledge:

  1. Provide clear guidance to technology firms on how the onboarding process works through a dedicated online landing page
  2. Provide clarity to tech start-up firms on their progress through the onboarding process
  3. Provide a named contact, guidance and feedback
  4. Encourage good practice and improvement
  5. Commit to implementing this process 6 months from signing this pledge and providing bi-annual feedback in the first year 

*More details about each point are available by downloading the full pledge document

Download the Fintech Pledge >

Why we’ve introduced the pledge

As a world first, it will strengthen the UK’s financial ecosystem position by ensuring that partnerships between technology firms and financial institutions are conducted with renewed vigour by building upon industry leading transparency and communication.

The Fintech Pledge is part of a wider fintech strategy across the UK, supported by the UK Government and Tech Nation, to ensure that the UK is the best possible place to start and scale a financial services technology firm.

How the pledge functions:

  • This is a voluntary pledge
  • The signatory banks commit to adhering to the principles defined in the pledge for as long as they are signatories 
  • Signatories to the pledge will be listed on Tech Nation’s website and will display the pledge’s logo in prominent place of their choosing on their website
  • The signatories list is updated quarterly by Tech Nation in conjunction with the Treasury’s Fintech team
  • Pledge signatories will be required to provide a senior sponsor from within the institution and a named person responsible for updating the Fintech Delivery Panel’s onboarding working group on progress 
  • More details are available from Tech Nation’s Fintech Delivery Panel team.


Emma Huntington


Admiral Pioneer

Edward Twiddy

Chief Customer Officer,

Atom bank

Ben Luckett

Chief Innovation Officer,


Mark Ashton Rigby

Group COO,


Mark Allan

Group CFO,

Brit Insurance

Roy Jubraj

Chief Strategy and Transformation Officer,

esure Group

Alokik Advani

Managing Partner

Fidelity International

Emma Bunnell



John Elliott

Head: Fintech and Open Banking Partnerships,


Victor Weigler

Chief Technology Officer,

Lloyds Banking Group

Charlie Burgess


International Distribution

Munich Re

Patrick Eltridge

Chief Operating Officer,

Nationwide Building Society

Kevin Hanley

Director of Innovation,

NatWest Group

Stephen Dury

Director of Innovation,

Santander UK

Pravina Ladva

Chief Digital Transformation Officer

Swiss Re

Chris Davis

Chief Operating Officer,

The Co-operative Bank

Suresh Viswanathan

Chief Operating Officer,


Fraser Ingram

Group Chief Operating Officer,

Virgin Money

Keith Misson

Transformation Director

LV= General Insurance

Jodi Cartwright

Distribution Director,

Hiscox UK

Partnerships Resources for Fintechs

Guidance, top tips and links to the landing pages of each signatory institution that has completed its implementation of the Fintech Pledge are available below:

Want more? Check out our top tips for developing productive partnerships.

Latest Fintech Pledge news…

Top tips for productive partnerships

As part of UK Fintech Week 2021 we held a webinar on Partnerships and the Fintech Pledge, covering its origins, ambitions and implementation by the first round of signatory banks. Catch up in full and dive into the difference it’s making for fintech firms, and to hear the steps insurers are also taking to break down barriers for future fintech collaborations.

We’ve also summarised our top tips for productive partnerships with financial insitutions, in collaboration with fintech firm Flux, who act as co-Chair of Fintech Delivery Panel workstream on Partnerships. You can read more here.

How to become a signatory

If you’re interested in becoming a signatory of the Fintech Pledge then please provide your details and the Fintech Delivery Panel team will contact you to discuss.