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FINTECH PLEDGE
The Fintech Pledge sets globally leading standards for the establishment of partnerships between the UK’s largest financial institutions and fintech firms.
The Fintech Pledge is an initiative from the Fintech Delivery Panel, delivered by its onboarding working group.

The 5 principles of the pledge:
- Provide clear guidance to technology firms on how the onboarding process works through a dedicated online landing page
- Provide clarity to tech start-up firms on their progress through the onboarding process
- Provide a named contact, guidance and feedback
- Encourage good practice and improvement
- Commit to implementing this process 6 months from signing this pledge and providing bi-annual feedback in the first year
*More details about each point are available by downloading the full pledge document
Download the Fintech Pledge >
Why we’ve introduced the pledge
As a world first, it will strengthen the UK’s financial ecosystem position by ensuring that partnerships between technology firms and financial institutions are conducted with renewed vigour by building upon industry leading transparency and communication.
The Fintech Pledge is part of a wider fintech strategy across the UK, supported by the UK Government and Tech Nation, to ensure that the UK is the best possible place to start and scale a financial services technology firm.
How the pledge functions:
- This is a voluntary pledge
- The signatory banks commit to adhering to the principles defined in the pledge for as long as they are signatories
- Signatories to the pledge will be listed on Tech Nation’s website and will display the pledge’s logo in prominent place of their choosing on their website
- The signatories list is updated quarterly by Tech Nation in conjunction with the Treasury’s Fintech team
- Pledge signatories will be required to provide a senior sponsor from within the institution and a named person responsible for updating the Fintech Delivery Panel’s onboarding working group on progress
- More details are available from Tech Nation’s Fintech Delivery Panel team.
Signatories

Emma Huntington
CEO,
Admiral Pioneer

Edward Twiddy
Chief Customer Officer,
Atom bank

Ben Luckett
Chief Innovation Officer,
Aviva

Mark Ashton Rigby
Group COO,
Barclays

Mark Allan
Group CFO,
Brit Insurance

Roy Jubraj
Chief Strategy and Transformation Officer,
esure Group

Alokik Advani
Managing Partner
Fidelity International

Emma Bunnell
COO,
HSBC UK

John Elliott
Head: Fintech and Open Banking Partnerships,
Investec


Victor Weigler
Chief Technology Officer,
Lloyds Banking Group

Charlie Burgess
CEO,
International Distribution
Munich Re

Patrick Eltridge
Chief Operating Officer,
Nationwide Building Society

Kevin Hanley
Director of Innovation,
NatWest Group

Stephen Dury
Director of Innovation,
Santander UK

Pravina Ladva
Chief Digital Transformation Officer
Swiss Re

Chris Davis
Chief Operating Officer,
The Co-operative Bank

Suresh Viswanathan
Chief Operating Officer,
TSB

Fraser Ingram
Group Chief Operating Officer,
Virgin Money

Keith Misson
Transformation Director
LV= General Insurance

Jodi Cartwright
Distribution Director,
Hiscox UK
Partnerships Resources for Fintechs
Guidance, top tips and links to the landing pages of each signatory institution that has completed its implementation of the Fintech Pledge are available below:
Want more? Check out our top tips for developing productive partnerships.
Latest Fintech Pledge news…
Top tips for productive partnerships
As part of UK Fintech Week 2021 we held a webinar on Partnerships and the Fintech Pledge, covering its origins, ambitions and implementation by the first round of signatory banks. Catch up in full and dive into the difference it’s making for fintech firms, and to hear the steps insurers are also taking to break down barriers for future fintech collaborations.
We’ve also summarised our top tips for productive partnerships with financial insitutions, in collaboration with fintech firm Flux, who act as co-Chair of Fintech Delivery Panel workstream on Partnerships. You can read more here.

How to become a signatory
If you’re interested in becoming a signatory of the Fintech Pledge then please provide your details and the Fintech Delivery Panel team will contact you to discuss.