DE-RISKING YOUR EXPANSION INTO THE US
International expansion is an exciting step in your growth but can be very costly, both financially and with your time. The US has been identified as the main target market for the majority of our founders.
Working with our partners, we have designed six key in person workshops to help de-risk and accelerate your growth and success into the US.
Each of the interactive sessions is designed to give you practical tools to speed up your entry into the US and demystify common myths and challenges. Led by Silicon Valley experts, the workshops will give you honest advice to ensure you can compete and thrive in this new and fast moving market.
Six, 2 hour practical interactive workshops, with 15 qualified companies per cohort.
Educational and practical advice on the US market, sectors and opportunities for scaleups
Practical tools to support go-to-market strategies for the United States.
How to set up in the US, top 10 compliance and legal issues you need to consider before expanding.
How to recruit your first key hires in a new market, compensation trends, HR and culture.
How do you generate new sales in the US? What is the best route to market? Includes trends, typical sales cycles and competitors.
How to raise funding in the US - get your scaleup prepared for fundraising and hear from those who have been there and done it.
4th July 2022 (in-person)
11th July 2022 (virtual)
Duration: 2 hours per workshop, split over 2 days
Location: In-person (venue TBC)
(The workshops are sponsored by Tech Nation partners, meaning it's completely free to join)
- In-depth exploration of the most pressing issues you are going to face
- Teaching and discussion with leaders with scaling experience
- Time to focus on your own experience gaps in each area
- Practical tools to build your US growth strategy
- Fast track your knowledge of key elements of US expansion
Wilson Sonsini’s knowledge of expanding ito the U.S market means they are able to assist start-ups, scale-ups, and other high-growth companies through their U.S. life cycle—U.S. launch, expansion, fundraising, partnerships, M&A, and IPO—and helps facilitate access to our global network of capital providers, corporates, and advisors.
Foothold America's vision is to be the trusted partner of choice for international companies, testing, expanding, or scaling in the US from market entry to maturity with services that cut through the complexities of doing business in America.
Frequently Asked Questions
When is the deadline for signing up?
The deadline to sign up for July’s cohort is the 17th of June. There will be multiple cohorts running a year, so if July doesn't suit then please do still apply.
Where are the workshops held?
The workshops will be in person / virtual depending on the makeup of the cohort.
After application, when will I receive workshop information?
As soon as you sign up to the workshop you will receive a confirmation email of your application. We will share the schedule with you so you can confirm your commitment.
Due to the high application rate for only 15 places - we will come back to you to advise if you have been successful. We will be putting together multiple groups to try to accommodate as many applicants as possible. Any workshop materials will be shared one week before the start date.
Who is this workshop for?
Any UK scaleup planning to expand into the US in the next 12 - 18 months. We will select companies who are export ready - that is, have the resources to expand, have customers and/or employees in the US (not mandatory) and need support from Tech Nation.
Are the workshops for specific sub-sectors?
No, the US has huge market opportunities for UK tech companies across many industries. We will put companies at a similar stage in the same cohorts to ensure you get the most out of the sessions but this is tech vertical agnostic.
What will I get out of the workshops?
At Tech Nation, we work to accelerate and derisk your global growth. These sessions are designed to give you practical advice so you leave the workshop with more knowledge and probably more questions! International growth into a hyper competitive market like the US is not easy - we are here to offer you tools to make the right decision for your business.
That decision might be to delay your US growth - but you will leave with all the myths busted and a higher understanding of what you need to know.
Who will be delivering the workshops?
Tech Nation has an experienced international team and a network of experts who have worked with UK tech companies to expand globally.
The workshops will be delivered by a curated group of experts, entrepreneurs who have done this journey before you and specialists. We ensure you are not sold to or have death by powerpoint! But you will get practical information, we encourage open conversations and questions so you get the most out of each session.
We have designed the workshops to cover all the key areas of growth - from where to focus on, fundraising, people, operations and business development.