How to
85 bite-size courses for founders and their teams
Company culture, Digital Business Academy, Aspiring, Early Stage
Ed Willis, March 14, 2019
If you’re starting a business or growing an existing one, you’ve probably got a million things to do. So to save you time, we’ve made a handy list of every one of our 85 free online courses on The Digital Business Academy.
Described as as “a mini MBA for startups” by Sarah Wood, Chair of Unruly, the academy has 85 bite-size courses for startup founders and their teams.
The courses are all delivered by experts and available anywhere, anytime. Even better, we give points for every course you finish. You can use these to claim benefits like exclusive discounts, mentoring sessions and more.
85 bite-size courses
Whether you want to hone your marketing skills or get your head round your finances, we bet you’ll find something for you.
So have a look through the index and give one of our courses a try!
Ideas and Products
These courses help you create beautiful, engaging products and find out if that ‘good idea’ could be a great business.
Speak the language of entrepreneurs:
Do you have the ‘right stuff’ to be an entrepreneur?
How entrepreneurs think up ideas
How entrepreneurs test and refine their ideas
How entrepreneurs talk to their customers
How entrepreneurs move from ideas to action
How entrepreneurs assess the competition
Manage a digital product:
Making a basic product to test
Testing your product with real customers
Marketing and Sales
Check out these courses for ideas on how to set up marketing campaigns, grow a community of loyal fans, and build strong and lasting connections with customers.
Plan your marketing
Learning how your customers shop
Marketing better than your competitors
Calculating your marketing costs
Master Marketing channels
Setting your digital marketing goals
Being first on Google search results
Using newsletters as a marketing tool
Getting your customers to do your marketing for you
Run Marketing campaigns
Setting realistic goals for marketing campaigns
Understanding target customers for campaigns
Using content to build a community of fans
Driving customers to your products using SEO
Choosing the right marketing tools
Get customers to love you
Knowing where you stand with your customers
Getting to know your customers
Choosing between sales, marketing & smales
Creating post-purchase delight
Acquire customers
How to select your route to market
How to know everything about your customer
How to get your first 100 customers (B2C)
How to land your first client (B2B)
How to use analytics for growth
How to do marketing on a budget
Operations and Finance
Avoid the common mistakes founders make in launching a business. These courses guide you through startup finance, how to measure your performance and raise investment.
Launch a digital business
Avoiding common mistakes in building your team
Developing a compelling story about your idea
Choosing the right legal structure for your business
Understand startup finance
Calculating cost, price and profit
Creating financial statements: Profit, loss and cash flow
Thinking through equity and financial advice
Managing your day to day finances
Raising your first investment funds
Choosing between grant, debt and equity funding
Measure startup performance
Making sense of data through cohorts
Converting customers using the funnel
Raise investment
How to prepare for your first investment
What to include in your pitch deck
How to manage relationships with investors
Scale your operations
Scaling your business to a new country
Partnering with large corporates
People
Get the most from your most important asset: your people.You’ll learn what qualities to look for in your early hires, how to set up your board and how to scale up your talent strategy as you grow.
Build an effective team
How to select your advisors and mentors
How to create a company culture
How to use company culture to retain talent
Scale up your talent strategy
Building a talent pipeline for rapid scaling
Building a sustainable executive team
Getting your team ready to scale
Maintaining company culture as you scale
Brand and Communications
Whether you are designing a lasting brand or using social to manage your image, skills in brand and communications help you and your business tell your story.
Build a strong brand
Understanding what makes a strong brand
Keeping your brand strong as you grow
Succeed with social media
Marketing your business with social media
Choosing a social media platform
Cambridge | Data Analytics & Cyber security | 
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