The Hut Group buys hosting firm UK2, its first ever tech acquisition

Martin Bryant, May 26, 2017 1 min read

This article was originally posted on the Tech North website.

Cheshire’s The Hut Group is no stranger to acquiring other companies, but today brings news of its first ever deal to bring another tech firm under its wing. The company has announced that it’s bought UK2 Group, a provider of hosting, email and domain name services.

The Hut Group operates a number of health, beauty and lifestyle ecommerce brands, and more than 140 websites. It says it’s bought UK2 to boost its underlying cloud and security infrastructure.

“UK2 provides The Hut Group with high performance infrastructure at a global scale, accelerating the platform’s ability to deliver extremely fast online experiences across the world,” the company said in its announcement.

In addition to using UK2 Group’s technology, The Hut Group plans to invest in the company’s existing offerings. There’s plenty of room for it to offer UK2 services to its own customers, too. The Hut Group’s current clients include Nintendo, Unilever, Nectar, Honda, and Elizabeth Arden.

Sky News first reported that the companies were in talks last week. Specifics of the deal haven’t been disclosed. It brings the total number of staff in technology-focused roles across the group to more than 600, and there are plans to recruit 1,000 more over the next three years.

Previous Hut Group acquisitions have included brands like IdealShape and IdealFit, content agency Hangar Seven, and even a country club. With a growth rate of 43 percent over the past three years, the group ranked 41 in our Northern Tech 100 league table.

Growth, Northern Tech 100