Meet the Rising Stars 4.0 Regional Winners: the East of England’s leading early-stage scaleups

Kane Fulton, December 10, 2021 6 min read

One year ago, we launched our inaugural ‘The 12 Days of Scaleups’ campaign to unveil our Rising Stars 3.0 Winners. This December, we’re revisiting the festive theme to announce and celebrate our Rising Stars 4.0 Regional Winners from across the UK as part of our latest 12 Days of Scaleups.

Now into its fourth year, Rising Stars remains the UK’s only national early-stage tech scaleup competition. It is once again fully virtual and our judges have selected not one, but five winners from each region.

Visit our 12 Days of Scaleups Map to discover more Rising Stars 4.0 Regional Winners as they are announced

Yesterday, we announced the competition’s Regional Winners from Yorkshire. Today, we are excited to announce the East of England Regional Winners of Rising Stars 4.0: Arete Medical Technologies, electronRx, Fintellity, HR DataHub, and MYNDUP.

Arete Medical Technologies

Based in Cambridge, Arete Medical Tech are transforming respiratory clinical pathways by combining an innovative and novel medical device with a digital health platform. They augment AI and ML with a patented device that allows them to collect previously untapped data for risk stratification, medicine optimisation, and prediction modelling. In addition to transforming patients’ lives and improving clinical resource usage through remote monitoring and self-management, Arete Medical Tech brings specialist-grade clinical solutions into patients’ homes. Founder and CEO Graeham Douglas tells us more.

How does it feel to be a Rising Stars regional winner?

1 billion people live with a chronic respiratory condition and 4 million die preventable deaths, our mission is to help change that by supporting those people to live longer, healthier lives. We transform the lives of chronic respiratory patients by empowering people through self-management and remote monitoring, combining specialist grade measurements and powerful predictive software in an at-home solution. We uniquely have the ability to monitor day-to-day variability and offer multi-measurements to cover lung function, mechanics, and inflammation, at a fraction of the current cost.

How has your region supported you in your journey so far?

Cambridge and the wider region is a global cluster for medical technology innovation, with leading hospitals, universities, corporates, and talent. We also have access to leading manufacturing, research and business opportunities in the rest of the East of England, the Midlands, Oxford and London. There is nowhere better in the world for the density of and access to the resources we need to build our solution in respiratory medicine.


From Cambridge, electronRx is a deep tech company of interdisciplinary scientists and engineers paving the way for personalised digital medicine through the development of novel chronic disease management solutions. Their proprietary machine learning algorithms harness sensors readily available in a standard smartphone to extract medical-grade heart, lung and vascular health insights with no additional wearables or devices needed. By building this functionality into electronRx’s highly-engaging symptom and lifestyle tracking app, they are improving treatment adherence for chronic disease patients, providing monitoring nurses and physicians with the holistic insight they need to make care decisions confidently from a distance, while also increasing reimbursement opportunities across virtual care. CEO and founder Bipin Patel tells us more.

How does it feel to be a Rising Stars regional winner?

We are delighted to be recognised as a Rising Star in a region with such fierce competition as Cambridge; one of the world’s leading tech hubs full of companies who, like us, are working on the cutting-edge of deep tech discovery and innovation to solve big global problems. The chronic disease epidemic is crippling our healthcare systems with no signs of abating. Our scalable disease management tools are transforming how we deliver healthcare and treat these conditions, enabling a shift from reactive to proactive care. We have a fast-growing, world-class team ready to further capitalise on the renewed appetite for digital health technologies post-COVID to skyrocket our success and improve quality of life for chronic disease patients across the globe in 2022.

How has your region supported you in your journey so far?

As one of the world’s leading tech hubs, Cambridge is an invigorating environment in which to grow a deep tech startup. You’re surrounded by world-class innovators working on the cutting-edge of technological discovery to tackle some of humanity’s greatest challenges, and that is endlessly inspiring. Barclays Eagle Labs have been instrumental in supporting us in our journey.


Ely-based Fintellity offers regulated businesses tools that contribute to socially responsible payments by providing services that prevent financial crime and protect vulnerable groups, as well as facilitating bank transfers to be a cheaper alternative to traditional card processing. CEO Shardai Cosgrove tells us more.

How does it feel to be a Rising Stars regional winner?

We are very proud and thrilled to be selected as a Rising Star 4.0 winner for East Anglia region. This is a huge achievement for the Fintellity team and a great testimony to the work we are doing to help rebuild the economy. Our future-focussed and intelligent software makes applying and paying for regulated goods and services quick, easy, safe, and affordable while innovating our partners’ compliance procedures and saving them significant operational costs! We are excited about the future and look forward to using this amazing platform to drive further interest from potential customers and investors.

How has your region supported you in your journey so far?

The support from our local region has been instrumental in the progress Fintellity has made so early in our journey. Starting with early membership at Innovation Labs based in Stowmarket, through to bespoke mentoring from Innovate UK EDGE based in Cambridge, and then attending Tech Nation’s monthly virtual meetings for Ladies of the East.

We are truly thankful to these great organisations for keeping us focused and grounded, enabling us to build a great business and deliver true value to our customers. Moving forward we are keen to help many businesses in East Anglia, and beyond, innovate to streamline their processes, remove friction from their customer journey and save operational costs so they can scale at pace.

HR DataHub

The HR DataHub intelligence platform helps organisations make data-led people decisions by giving them insights from the outside world. The company, based in Houghton Conquest, Bedfordshire, collects reliable, wide-ranging HR data, and use cutting edge technology to offer actionable insights. Cofounder Alexa Grellet tells us more.

How does it feel to be a Rising Stars regional winner?

As a start-up that is focused on making the world of work more diverse, inclusive and fair, we are honoured to be a Rising Stars 4.0 regional winner. Our core mission at HR DataHub is to make Human Resources a more agile and data-led practice. We are proud to be an enabler of change, both in the way we talk and think about diversity in the workplace, but also when it comes to the importance of data and technology in HR.

We know that most organisations want to treat people fairly and build a workplace where everyone feels included, but often struggle to get the right information to initiate meaningful change. This is where we can make a difference. By using technology for good, we can empower HR professionals to promote equality advancement in the workplace.

How has your region supported you in your journey so far?

We are excited to represent the East of England. With the changing dynamics of working lives of professionals and the smart tech that helps us collaborate remotely, we suspect that we’ll see more and more exciting start-ups pop up across the country, and enrich the overall entrepreneurial ecosystem.


From Epping, MYNDUP stops the “one size fits all approach” to mental health by offering live 1-1 video sessions across the mental health spectrum: From therapy, counselling, meditation & mindfulness through to life, career and executive coaching. Founder and CEO Joel Gujral tells us more.

How does it feel to be a Rising Stars regional winner?

We’re delighted to be chosen as the Rising Stars East of England Regional Winner, as our vision is for a world where no one should ever feel stuck, alone, hopeless or suffer the stigma and failings of the “one size fits all” approach to mental health. We are immensely proud to showcase our platform to the community, and relish the opportunity to expand our reach and make the world a better, happier place one conversation at a time.

How has your region supported you in your journey so far?

We have received fantastic support and feedback from our community so far and are immensely proud to have the opportunity to showcase our platform to the wider community, expand our reach even further and make the world a better, happier place one conversation at a time.

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