Imagine being able to take a photo of your room and then place furniture on the floor, hang up some artwork – even paint the walls a different colour. You’d be able to get a clear view of exactly what that decorating you’re planning would look like. That’s what Manchester’s DigitalBridge is developing, and it gives far better results than any similar product I’ve seen in the past.

Recently, Silicon Valley legend Robert Scoble (known for his work with the likes of Microsoft and Rackspace) visited Manchester. DigitalBridge CEO David Levine was quick to invite him for a tour of the city, and the company’s HQ. Having recently channeled his career into the field of VR, Scoble was keen to go deep on this technology’s potential.

DigitalBridge has secured trials with a number of major retailers in the UK and Germany. It’s also one of five companies selected by John Lewis to join their JLAB accelerator. The startup’s platform is now using deep learning to better understand the rooms it’s presented with. They’re working on support for Google’s Tango, too.

You can watch the full interview, which was originally streamed live on Facebook, below.