Scaling up north: Panintelligence’s mission to democratise data analytics

Jem Henderson, August 26, 2019 3 min read

Zandra Moore is a well-known face from the local Yorkshire tech ecosystem, heading up Panintelligence, a tech company based in Leeds.

Panintelligence was founded in 2014 when Moore and a team bought the IP for the machine learning engine from Pancredit when they were bought by Equiniti, as this part of the business was loss-making.

However, Moore could see the potential and since then, the company has gone from strength-to-strength. Panintelligence provides a business intelligence and data analytics AI engine that enables companies to access and analyse their data. It’s been built with accessibility in mind.

“So many companies collect data but then only a select few have the power to be able to make decisions based on that data,” says Moore. “By creating a platform which can be understood by everyone, it puts the power in the hands of the domain experts.”

“We found the ecosystem in Boston really similar to Leeds in a way – everyone is very open and keen to collaborate.”

And the ‘Eureka’ moment for the company? “It was when we were sat down with a big bank who gave us 1.9m loan records,” says Moore, who is quick to point out how absurd such a move would be in today’s post-GDPR world. “They then asked us to identify people that were at risk of defaulting. We ran it through the engine and it threw out a list of 90 people.

“A data scientist might view this as insignificant, but through the analysis we could see that there were key characteristics – these were women, in their 60s, lived at the same address for 25 years plus, with excellent credit scores.

“The people around the table could immediately identify that these were recent widowers and then could offer them help instead of chasing them for payments at an incredibly difficult time in their lives.”

Growing fast

The team at Panintelligence has grown massively, going from six people when they first opened to a bustling office of 40.

“The team here are great. We’ve got a real focus on flexible working,” says Moore. “We have a dedicated space for downtime so that people can actually get away from the desks and get their heads clear. It’s really important to us to have that, not just for socialising but for meaningful time out.

“Because we’re on the outskirts of Leeds and not the centre it gives people more options when it comes to where they live. We’re also really passionate about neurodiversity – I am dyslexic and one of my co-founders is dyspraxic.

It gives me a different way of looking at the world which is really beneficial when you’ve got a company to run. It’s a way to think outside the box.”

Right location

Zandra is passionate about Leeds as a great place to be a tech business, and with increasing investment and more jobs in the area, it is easy to see why.

“Some people say that having huge companies like SkyBet and CallCredit here syphons off the talent. I don’t agree with that,” says Moore. “The huge advert in Leeds train station for TPP offering graduates £45k for tech jobs keeps them here and when they’re done working for big businesses, they see the benefit of working for someone like us.

“We actually see a lot of people that are 10 years into their career coming here, and often, when one person from one company joins, we often see an exodus from there to here as they talk to their ex-colleagues about our culture. Tech businesses need to think about how they encourage and nurture their workers.”

Panintelligence is a globally expanding company. After involvement with the MIT REAP project in Leeds which aims to explore and grow the innovation ecosystem in the city and ensure wider inclusion in the projects that are underway, Panintelligence has opened an office in Boston, Massachusetts in the USA.

“It’s been an amazing year at Panintelligence. Being involved with the MIT REAP project in Leeds has opened our eyes to the opportunities that were available over in Boston,” says Moore. “We looked at various places before we decided; Colorado, San Francisco, Atlanta, but we found the ecosystem in Boston really similar to Leeds in a way – everyone is very open and keen to collaborate.

“There’s so much potential there even just in the startups and scaleups based in the city but we’re using this as an opportunity to break into the US markets. Lots of our competitors are based in the US and by going in via Boston, we are flying under the radar.”

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