You might never have heard of Social Chain before, but it’s likely that you’ve been influenced by them at some point. The owners of some of the world’s largest social media accounts, Social Chain have a reach like few others and the Manchester firm has quickly become regarded as the influencer.

We caught up with founder Steve Bartlett at Business Rocks earlier this month, to hear how the business started and how they build trust and influence millennials by creating authentic engagement across their social networks.

Boasting some of the world’s biggest sports, food and student pages within their ranks, it’s no surprise that some of the world’s largest brands quickly came knocking. Being able to create global trends at the drop of a hat and deliver marketing messages in a timely and relevant fashion is hugely appealing to big brands wanting to spread their message.

Watch the video below to find out more and discover how Social Chain are redefining social media marketing.

For more insight from Northern businesses, check out this YouTube playlist.