Aiming to be the “Bloomberg for waste” within the next 10 years, Edinburgh-based Topolytics is addressing fundamental systemic issues with the world’s waste. The sustainability-focused analytics company has developed the WasteMap platform, which uses data analytics, mapping and machine learning to make waste and resource management more transparent, efficient and effective – both commercially and for the environment.

Tech Nation Chair Stephen Kelly recently caught up with the company’s founder and CEO Michael Groves, who spoke about the need to compete for talent in Scotland’s “fantastic growing tech ecosystem”, why entrepreneurship isn’t all “nice shiny baubles and success”, and how climbing into empty wheelie bins for photoshoots makes for an unlikely PR strategy.

Michael also addressed his time on Tech Nation’s Net Zero 1.0 growth programme and the support his company has received in exploring international opportunities. Click play on the video below to watch the full interview.