Win! Mentoring sessions with Sarah Wood, Wendy Tan White, Cherry Freeman, and Nadia Kelly

Vicki Shiel, November 27, 2018 5 min read

You could win a one-to-one mentoring session with some of the UK’s leading tech entrepreneurs and industry experts, including Sarah Wood, Wendy Tan White, Cherry Freeman, and Nadia Kelly – all for sharing a photo in our #UpscaleBook competition.

Between them they’ve built businesses including Unruly, Moonfruit, LoveCrafts, and Burlington. And they just so happen to feature as contributors in our new (and only) book: Upscale – what it takes to scale a startup, by the people who’ve done it.

What you need to do

All you need to do is a) take a photo of your copy of the Upscale book, or b) create an image featuring the book cover, and then share it on social media using #UpscaleBook in your post, saying why you want to win. Don’t have a copy yet? That’s okay, you can buy one on Amazon here. And while we’re more than happy with a standard book-to-camera shot, what we’d really love to see is something more creative. Something like this, say…

Nadina and the giant Upscale book

Or this, perhaps….

Nadina does an Upscale book meme

A word about copyright

It’s a murky world out there when it comes to digital image copyright so it pays to err on the side of caution. If you’re not taking an original image then try to source one with Creative Commons usage rights. Or if you’re sourcing one from elsewhere, make sure you ask permission of the owner of that image.

How to do it

Once you’ve taken/created your photo/image, share it on your social media platform of choice (Twitter, LinkedIn, Instagram or Facebook). Accompany it with a note saying why you want to win. And you MUST use the #UpscaleBook hashtag for your entry to count.

When you need to do it by

Share your photos any time between 7am Tuesday 27th November and 11.59pm (GMT) on Friday 25th January.

How we’ll pick the winners

Our judging panel will choose the applicants they feel most deserve the prizes, based on their photo/image and their accompanying message. So make sure you tell us why you think you should win when sharing your photo.

The prize

Each winner will receive one mentoring session with one mentor. We’ll even cover your travel expenses up to £100 per winner – so even if you’re based in Land’s End or John o’ Groats, you really should enter. We’ll contact the winners after Friday 11 January to arrange the mentoring sessions for a date and time in early 2019 – what better way to kick off the new year?!

The #UpscaleBook

This is our first ever book and we’re really quite proud of it. It features 25 of the UK’s leading tech entrepreneurs, investors and industry veterans delving into some of the hottest scaleup topics, from hiring and firing to scaling your company culture. Find out more about the book, the author and the contributors here. And order your copy below.

Order your copy now on Amazon


Terms and Conditions

  • The promoter is: Tech Nation Group Limited
  • The competition is open to residents of the United Kingdom aged 16 years or over except employees of Tech Nation Group Limited and their close relatives and anyone otherwise connected with the organisation or judging of the competition.
  • There is no entry fee and no purchase necessary to enter this competition.
  • By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  • Route to entry for the competition and details of how to enter are found above
  • Applicants can share their entry on Twitter, LinkedIn, Facebook and Instagram.
  • Only one entry will be accepted per person. Multiple entries from the same person will be disqualified.
  • Closing date for entry will be 11.59pm (GMT) on Friday 25th January. After this date no further entries to the competition will be permitted.
  • No responsibility can be accepted for entries not received for whatever reason.
  • The rules of the competition and how to enter are as follows: take a photo which shows the book in some way – you can be in the photo, or you can take a photo of the book in a location or setting of your choice. You must then share the photo on social media (Twitter, LinkedIn, Facebook or Instagram) . You must use the hashtag #UpscaleBook in your post. And you must include a message saying why you want to win the prize.
  • The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  • The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  • The prize is as follows:
  • The prize is as stated and no cash or other alternatives will be offered.The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  • Winners will be chosen by an independent adjudicator or panel of judges appointed by Tech Nation.
  • The winner will be notified by DM on Twitter/Facebook/Instagram/LinkedIn within 28 days of the closing date. If the winner cannot be contacted or does not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.
  • The promoter will notify the winner with fuller details of the prize.
  • The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  • By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  • The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  • The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  • Entry into the competition will be deemed as acceptance of these terms and conditions.
  • This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network. You are providing your information to Tech Nation Group Limited and not to any other party. The information provided will be used in conjunction with the following Privacy Policy found at
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