This article was originally posted on the Tech North website.
As I write this, I’m looking down at my tummy and thinking I should really go to the gym soon. It’s just so hard to find the motivation. When Joshua Uwadiae had this same lack of drive, he didn’t simply shrug – he launched a startup to solve the problem.
WeGym is an Android and iOS app designed to help you find the perfect gym buddy – someone to help motivate you to work out or pump iron. Other startups have tried this in the past and not managed to catch on, but WeGym plans to partner with gyms. This means gyms can promote the app in the knowledge that it will lead to more people coming through their doors more often.
Originally from London, WeGym cofounders Uwadiae and Jack Woodward have just completed the Manchester run of the Ignite accelerator. They’ve launched WeGym in that city before they roll it out more widely in future.
Not your typical founder
Uwadiae doesn’t have the most typical of entrepreneur origin stories, but it’s an inspiring one. He says that as a teenage London gang member, he struggled academically. He turned his life around thanks to an IT apprenticeship scheme, during which he worked at Microsoft. Meanwhile, Woodward was an apprentice with Google and the pair met while speaking about their experiences at a skills event.
Uwadiae had got into fitness, regularly attending a gym with a co-worker. However, when that colleague left Microsoft, Uwadiae found it increasingly difficult to get motivated to exercise. ‘Scratching his own itch’ (in entrepreneurial terms), he convinced Woodward to leave Google and they got to work on WeGym.
As part of the Ignite programme, Uwadiae traveled to the USA. The trip included a visit to the Boston offices of Runkeeper, the popular fitness app recently acquired by sports brand Asics. He says the biggest lesson he learned there was about the importance of having a distinct identity in the market.
WeGym is live now on iOS and Android, and currently geared towards gym users in Manchester.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
Analytical/performance cookies: These help us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies: These enable us to personalise our content for you, greet you by name and remember your preferences.
Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed.
Please enable Strictly Necessary Cookies first so that we can save your preferences!