Why digital dynamo Social Chain chose Manchester for its base

Vicki Shiel, August 5, 2016 2 min read

This article was originally posted on the Tech North website.

The twenty-somethings at Social Chain have become renowned for taking over Twitter with their inventive take on influencer marketing. We asked co-founder Dominic McGregor why they chose Manchester as their base. Here’s what he had to say.

Why Manchester?

Headquartered on Portland Street in Manchester, Social Chain now has offices in London, Berlin and New York. Working with multiple global clients, we’re now one of Europe’s largest ‘influencer’/social media marketing agencies, with the ability to reach over 200 million millennials through our social platforms. So aside from the fact that (coincidentally) our founding team is from across the North, why did a rapidly expanding international marketing agency like ours choose Manchester as our home?

Dom McGregor - co-founder at Social Chain

Talent

Home to one some of the country’s top educational institutions, Manchester has the largest university campus across Europe with a collective student population of over 100,000. With such an unrivalled talent pool and a booming agency and start up scene, it hasn’t been difficult to build such an accomplished and dynamic young team here in the north west, alongside the fact that we’re totally surrounded by our target demographic. We are blessed with people in the city who want to join the Social Chain family.

Digital offering

Manchester’s digital landscape has greatly evolved over recent years due to a powerful combination of fresh faces, renewed investor confidence and the arrival of BBC, ITV and the development of MediaCity. There’s been a hell of a lot of digital and creative infrastructure investment in Manchester, and strong platforms have been developed to support start-ups, such as funding, accelerator schemes and co-working spaces popping up across the city.

As a young company ourselves, it’s brilliant to be part of such a vibrant and creative community that is growing every day.

Social Chain co-founders Steve Bartlett and Dom McGregor

Collaboration

With such an abundance of creative and digital agencies based in Manchester, why not join forces? We hear a lot about the power of ‘collaboration’ and how it’s the key to Manchester’s future; I could not agree more. I believe there is still an air of competitiveness amongst the agencies that’s curbing collaboration, which might be down to fear of losing new business or talent. But we’ve partnered with some brilliant other agencies like We Are Mobedia, Tangerine PR and Love Creative, who have been nothing but supportive in the creation of our successful campaigns, collectively strengthening the city’s offering.

Outside our industry we’ve had a lot of support from KPMG and other local business including a number of clients who want to work with us because we are in the city.

I think more agencies should begin to embrace collaboration in Manchester. As long as as their value proposition is defined and key strategic partnerships are formed, there’s nothing to worry about.

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Manchester, North West, Digital Entertainment, Early Stage