Scaleup Playbook: The Inside Track to Series A

Discover real founder lessons for scaling your startup from Seed to Series A, covering product-market fit, raising Series A funding, and more!

Across Europe, thousands of startups launch every year with ambition, early traction, and Seed funding. But very few make it through the most critical inflection point in the journey: raising Series A funding.

Our Scaleup Playbook, published in partnership with Airwallex, is designed to shift those odds. Built from insights gathered from 300+ European founders and in-depth interviews with top founders who have successfully raised Series A funding and beyond, this guide breaks down what actually changes between Seed and Series A.

Inside, you’ll hear directly from the founders of many of Europe’s leading tech companies:

David Benigson (Signal AI), Daniel Khachab (Choco), Eléonore Crespo (Pigment), Georgia Stewart (Tumelo), Guy Podjarny (Snyk / Tessl), Hamish Shephard (HelloFresh / Bridebook), Jacomo Corbo (Physics X), Job van der Voort (Remote), Johannes Reck (GetYourGuide), Jorn van Dijk (Framer), Murvah Iqbal (HIVED), Rachel Delacour (Sweep), Radha Vyas (Flash Pack), Sasha Haco (Unitary), and more!

The Scaleup Playbook distils what it really takes to move from Seed to Series A funding, breaking it down into five key areas:

• Prove Product-Market Fit – Validate customer pain and early traction to prove your product has real demand.
• Build the Finance Foundation – Set up the financial systems – cash flow, forecasting, and payments – to turn financial discipline into a growth lever.
• Scale Operations & Team – Create scalable processes, hire the right people, and build a culture that supports rapid growth.
• Get Investor-Ready – Prepare your narrative and metrics to attract the right Series A investors.
• Unlock Growth Momentum – Double down on what works and build growth that compounds.

Raising Series A isn’t just another funding round. It’s a structural transition — the point where product–market fit, capital efficiency, sensible hiring, operational cadence, and a compelling investor narrative begin to compound. It’s where startup funding becomes less about potential and more about proof.

At this stage, ambition alone isn’t enough. The founders who break through are the ones who combine urgency with discipline. They validate demand before scaling it. They treat finance as a growth enabler, not an afterthought. They hire for adaptability. They understand their core metric. They build momentum deliberately. And they approach investment as a long-term partnership, not just a transaction.

Complete the form above to download our Scaleup Playbook and discover the inside track to Series A!

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